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PalmerSport chooses the Ariel Atom

Friday, December 09 2011

The Ariel Atom 3 will be the latest high performance vehicle to be introduced to the legendary PalmerSport driving event, based at Bedford Autodrome.

PalmerSport was launched in 1991 by ex F1 driver Jonathan Palmer with an objective of providing the very best corporate motorsport driving event and has since grown to be the undisputed market leader, with a unique reputation for providing guests with the freedom to push to the limit in an outstanding fleet of cars.

Jonathan Palmer explained: "The standard of our PalmerSport event is so high that selecting another sensational vehicle to upgrade the event has become a virtually impossible task! However when I drove the latest Atom I knew we'd found the answer - it was just so exhilarating, so fast and crucially, so controllable. And to make the standard car even better we've developed the Atom PalmerSport, featuring a close ratio 6 speed paddleshift sequential racing gearbox. That means even more blinding acceleration by virtue of both the closer ratios and cutting shift time to just 0.05 of a second. With its chuckable handling, the Atom PalmerSport really is going to be the ultimate adrenaline rush!"

The Ariel Atom 3 will head a dazzling line up of cars on PalmerSport 2012, including the BMW M3 GTP, Formula Jaguar single seater, Palmer Jaguar JP-LM sports prototype and Caterham 7. Every guest will drive the Atom with expert instruction for around 12 laps on Bedford Autodrome's North circuit, each one against the clock, with an award for the fastest. The Atom PalmerSport fleet will feature dual brakes and engine kill switches, so the instructor can encourage guests to push to the limit and beyond, in safety.

Ariel's Managing Director Simon Saunders commented: "The combination of Atom and PalmerSport is a fantastic fit. The PalmerSport facility and events are simply the best of their kind, bar none, and the Atom is the ultimate trackday car. Drivers will be able to push the car to the limit on a fantastic circuit which is fast becoming a second home to the Atom. To head the line up of the PalmerSport fleet is a great honour for Ariel and will allow many more drivers to experience the unique thrill of an Atom flat out on track. A lot of big grins are guaranteed in 2012."

New - PalmerSport SuperGrid

PalmerSport's special Ariel Atom PalmerSport vehicles will also be used for a new programme for celebrities to set a fast lap time at Bedford Autodrome and feature on the new PalmerSport SuperGrid. Martin Brundle, Mark Blundell, Johnny Herbert, Jason Plato, Rob Huff, Tiff Needell and Jake Humphrey are just some of the names expected to put their pace to the test to kick off the leaderboard!  Some of the best drivers are to be found amongst the motoring media, so a special MotorMedia SuperGrid section will also include lap times from the leading motoring press hot shoes.

For further information on PalmerSport, call 01403 733 999 or click here.